Food Marketing Tips & Tactics | The Digestible Brand

Nutrition Marketing That’s More Complete

Here’s another great example of what a good move it would be to give consumers information that goes beyond the product. People are hungry for information, believe it or not. How can your brand help them?

Hey, it's Eric with The Thirty Second Marketing Snack, a highly Digestible Brand, and a tip for making it even better. IncrediPuffs. Look at this. This is great design, really amazing taste, but what I want to see them do is lean into the promise they make on the back. They promise to create craveable micro meals. A chip's not a meal, dude. But if they said, add some turkey, add some chicken, add some steak, whatever, you'd have a perfectly balanced meal. And that would help people. So be digestible like IncrediPuffs, and thanks. [...]

By Eric Kiker| 2019-10-14T17:02:09+00:00 October 7th, 2019|Brand Positioning, Branding, Influencers, Marketing, Packaging, Sampling, Social Media, Tradeshow|0 Comments

Nutrition Marketing That’s in the Conversation

Your product or an ingredient in your product can be demonized at any moment. And if you don’t take part in the conversation, the bloggers and media can destroy you or at least hurt your sales. Don’t let it happen — get in there and give ‘em your point of view. And win. I’m happy to help you, no expectations.

Hey, it's Eric with The Thirty Second Marketing Snack, a highly digestible brand, and a tip for making it even more so. That's it. Great name, great brand. It's fruit. So, the tip is a lot of people are demonizing sugar, and they're demonizing fruit right along with it. So they could say, "Hey. Instead of cutting out the fruit, supercharge the benefits it gives to your body just by adding fat and protein when you eat it." That's it. Be digestible, like that's it. thanks.

By Eric Kiker| 2019-10-03T15:17:44+00:00 September 23rd, 2019|Branding, Influencers, Marketing, Packaging, Retail Support, Sampling, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That Doesn’t Assume

We food people and marketing people understand a lot more about our products than consumers do. So it’s easy for us to gloss right over something that could give people a new reason to buy. What cool little tidbit could you tell people that would increase sales?

Hey it's Eric with The Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even better. Oloves. I love the name, the package, the flavor, the cheeky attitude. I'd love to hear them say, "Hey, everybody knows olive oil is the best fat around but this right here is olive oil's mama, and it's a whole lot more fun to eat." So, be digestible like Oloves, and thanks.

By Eric Kiker| 2019-09-04T18:32:00+00:00 September 16th, 2019|Branding, Influencers, Marketing, Packaging, Public Relations, Sampling, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing From The Golden Circle

Simon Sinek talks about finding your “why.” But it’s hard, so here’s a quick example I came up within 15 minutes. Think about this; talk it over with your team or just call me and I’ll help you with no expectations. And I’ve got 35 other people at my agency who’ll help too.

Hey, it's Eric. You know, I believe that we in the food biz tend to say a lot of the same kinds of things. We talk about taste. We talk about guilt free snacking. We talk about free from. I argue that if you could put some time into figuring out three core statements about your brand, your what, your how, and your why, and really dial those suckers in, you could blow the doors off of your competition and reach what I like to call brand love. So instead of some esoteric advice about this, I would [...]

By Eric Kiker| 2019-09-13T19:29:40+00:00 September 9th, 2019|Branding, Influencers, Marketing, Packaging, Public Relations, Retail Support, Sampling, Social Media, Tradeshow|0 Comments

Nutrition Marketing Anyone Can Afford

Long gone are the days of media being only affordable by bigger brands. Today’s tools help us be extra smart — and frugal. So have a look at this video and if you’d like some advice, my media department is small, nimble and world-class. We’ll chat it up with no expectations, as always.

Hey, it's Eric. I'm out here in the vastness of Colorado and naturally my mind wanders on over to geofenced retailer support programs. Not too long ago, a smaller brand could never think of running media unless they had a tremendous amount of distribution and ACV all around the country, or at least in a region. But now, the cool thing is our new tools, and if you can find somebody sophisticated enough to use them well, you can drop little digital neighborhoods even around individual retailers. That's why I call it ... I don't call it a [...]

By Eric Kiker| 2019-09-04T19:41:52+00:00 September 2nd, 2019|Branding, Media, Retail Support, Social Media|0 Comments

Nutrition marketing that just seems more real

The natural channel is loaded with a mith brands (and more every day), promising all kinds of benefits. But I bet consumers will always go with the one that seems the most real. Check out how Honey Mama’s does it. What can you learn?

Hey, it's Eric with the Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even more so. Honey Mama’s. You got to get a hold of some of this stuff man. Go to Sprouts, go online, but get it and eat of it. Now the tip, as they grow, and they will, I argue they can be even more earthy and soulful with this package. And they should because with all the tricky stuff going on in food today, real is the deal. Okay. So be digestible like Honey Mamas and thanks. [...]

By Eric Kiker| 2019-08-05T18:00:14+00:00 August 26th, 2019|Brand Positioning, Branding, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Sampling, Tradeshow|0 Comments

Nutrition marketing that educates without the heavy hand

You can warn people against bad ingredients without scaring them or putting anyone else down. Like Quinn Snacks does. So want to be competitive without the grumpy tone? Apply what Quinn is doing to your brand.

Hey, it's Eric with the Thirty Second Marketing Snack. A highly digestible brand, and a tip for making it even better, Quinn's snacks. You know, a lot of snacks are made with GMO corn, and these guys are saying that's not good in a really friendly way. I'd love to see them say hey, “don't just cut things out of your diet because some blogger tells you to. Get a food sensitivity test and find out for real what your body really likes and what it doesn't.” Okay, be digestible, like Quinn, and thanks.

By Eric Kiker| 2019-08-05T17:57:43+00:00 August 19th, 2019|Branding, Influencers, Marketing, Packaging, Public Relations, Retail Support, Sampling, Social Media, Tradeshow|0 Comments

Nutrition marketing with more Rhythm

Every brand talks up the benefits of its product, but how about going beyond that one thing to a bigger idea? You’ll seem less like you’re selling and more like you’re helping. Here’s an example, featuring Rhythm Superfoods.

Hey, it's Eric with the Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even more so, Rhythm Superfoods. These guys are making it so easy for people to get more fruits, vegetables, and fiber into their diets. I'd love to hear them say, "Hey, our snacks are amazing, but try roasting kale, carrots and beets and see how incredible they can be too." Okay, be digestible, like Rhythm and thanks.

By Eric Kiker| 2019-08-05T17:41:21+00:00 August 12th, 2019|Brand Positioning, Branding, Digital, Influencers, Marketing, Media, Packaging, Public Relations, Sampling, Social Media, Tradeshow|0 Comments

Nutrition Marketing That Lets People Enjoy Life

Restriction doesn’t turn anyone on. So what can your brand promise that helps people eat better without feeling they’re sacrificing? See how Enjoy Life does it. Then apply the brilliance to your brand.

Hey, it's Eric with the Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even more so. Enjoy Life. Hey, did you know there's an allergen-free publication out there called “Living Without?” Wow, man, way to make people feel sick and weird. But on the other hand, Enjoy Life says, "We're free from the top 14 allergens, which means you can eat freely." Hey, I'd love to hear them say, "We care so much about you, we'll even recommend brands that aren't our own that we think are the real deal." All right. [...]

By Eric Kiker| 2019-08-05T17:31:06+00:00 August 5th, 2019|Branding, Influencers, Marketing, Packaging, Public Relations, Retail Support, Sampling, Social Media, Tradeshow|0 Comments

Nutrition Marketing That Helps People Clean Things Up

80% of consumers say they’re confused about what to eat. Why not help them out and get yourself higher on the Kiker Scale of Meaningful Difference — from trial to preference to loyalty to BRAND LOVE. A great opportunity for Clean Cause, and you!

TRANSCRIPT: Hey, it's Eric with the Thirty Second Marketing Snack, a highly digestible brand, and a tip for making it even more so. Clean Cause, 50% of their profits go to drug and alcohol rehabilitation, amazing mission. I'd love to see them say, "Hey, we can help you clean up your diet, too, by showing you easy, delicious ways to add more fruit, vegetable, and fiber to your diet." That's it. Be digestible, like Clean Cause. Thanks.

By Eric Kiker| 2019-07-29T23:18:02+00:00 July 29th, 2019|Brand Positioning, Branding, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Sampling, Social Media, Tradeshow|0 Comments