You’ve seen the obesity statistics, right? It’s staggering — like I just drank a whole bottle of vodka for breakfast, staggering. Based on that, you’d think my entire notion of people being afraid of food would be, poppycock. But according to her article, which used the advent of sugar-free diets to make a larger point, The Conversation’s Tara Leong insists we are indeed afraid of food, mainly because diets are, “…restrictive, with lists of ‘allowed’ foods (such as whole grains, blueberries and grapefruits) and ‘not allowed’ foods (such as white bread, bananas and raisins). This inadvertently promotes a diet [...]

Yes, the number one rule of marketing any food brand should be: Get it in people’s mouths. But with so many new brands, with new claims and new miracle ingredients, I’d argue, when you get someone to taste your product, you’re only taking the first bite out of the overall problem. And that problem is, people are more confused than ever about what to eat. So let’s look at some ways to make the lowly demo demonstrate a greater ROI. Why? The demo is the near-perfect time to make a personal impression on a potential consumer It’s also a [...]

“I know enough to be dangerous.” When it comes to today’s food consumers, truer words were never spoken. Here are a few things they “know.” Organic is automatically good, even if it’s from a country with questionable organic standards Any new ingredient (i.e. adaptogens) called out on the front of a package is good — got to have that Some ingredients, buried on the back panel — specifically for this story — guar, locust bean and other “gums” are weird and bad, causing certain brands to get extra credit by saying, we don’t use those nasty gums All of [...]