Forget Nutrition Marketing for a Second and Get My Secret

Hey food brand people - want to change your life the way I've changed mine? Here's everything you need to know to get going.

So, I’ve been talking about the secret I’ve found — the one I’ve been working to polish over more than a decade. I know I’ve spoken in broad terms about that secret — Macro Counting. But here’s a step-by-step, just for you. Hey, my goal is to help you figure out ways to gain more loyalty from consumers. The way I see it, you’re more likely to listen to me if I can help you get your own house in order first.

You ready? Here’s the scoop.


A good battery-powered food scale
The premium version of MyFitnessPal


To (It stands for If It Fits Your Macros) — complete the calculator. I just did mine again after a year+ of working with a nutrition coach and it matched my “Prescription” — the daily caloric need broken into carbs, fat and protein — perfectly!


Working Against Gravity is a good overall source of information. So is Precision Nutrition. All just for background. The macro prescription is really all you need, unless you want the accountability of a coach, then…


Paul Buono — — he’s my nutrition and training coach, he was on the team that took second at the CrossFit Games in 2015. Really good guy and coach. He works remotely with people all over the country. But you can feel free to ask me questions if you like — hey, I’m here to help!


“Macro Counting” is what this is called. It’s also called Flexible Dieting, because as long as a food fits into your daily macro amount, you can eat it. This gives you the feeling of freedom, because no food is off limits. But you’ll quickly realize higher quality foods, including lots of fruit and vegetables, fill you up better than doughnuts.

In MyFitnessPal, once you’ve registered and paid your $50 for Premium, you’ll see a “more” button at the bottom right of the screen. Click. Then click “My Premium Features,” then click “Different Goals by Day.” You enter your calories, carbs, fat and protein from the IIFYM calculator.

Weigh your food in ounces or grams, then search for the food in MyFitnessPal or use the bar code scanner in the upper right corner if it’s packaged. You’ll get used to it after a little while. It’s great if you like the feeling control weighing gives you. I happen to love it. There’s a more advanced method that doesn’t use the scale called “Hand-Eye,” but I like the scale. It’s a little extra work, but works well with my OCD.

That’s it. Let me hear questions and I’ll help you any way I can.

Be digestible. And thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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