Fuel Your Nutrition Marketing With Facts, Not Myths

Learn up on these 18 EVIDENCE-BASED nutrition facts, then use them to gain loyalty with your confused, media-weary consumers.

It’s natural, we as people tend to hear things that are stated as fact, then repeat them — and that’s how bullshit becomes accepted truths.

That’s also how people have become so freakin’ confused when it comes to what, how, when and why to eat. After all, never in the history of the world have so many people had so much access to the ability to create content — and guess what? If it’s written down on a website or a blog or anything remotely readable, people believe it.

And that misinformation hurts your brand all day long.

How?

  • Buyers who may have bought into these myths might have an automatic bias against you.
  • Consumers who would otherwise love the heck out of your product, stiff arm it at shelf — and worse, tell their friends how bad you are.
  • You get lumped in with truly offending brands, just because you have some of the same attributes.
  • You find it increasingly difficult to have any impact on the conversation around your ingredients and products
  • You ultimately spend time and money defending your choices instead of selling

So let’s try to put a stop to all that by looking at the evidence-based facts around 18 of the most popular diet myths, courtesy of Examine.com — these guys only say things that the science supports — and they’re very skilled at separating the garbage science from the real thing.

So here I present to you their “18 Nutrition Myths That Just Won’t Die.”

A few of my favorite, again EVIDENCE-BASED quotes from the article:

“…many people mistakenly believe that the popular glycemic index (along with the less well-known insulin index) rank foods by how dangerous they are.”

“…people who consume a lot of salt tend to consume a lot of foods that are generally unhealthy. That makes it hard to tease apart sodium’s effects from overall dietary effects.”

“While there are some differences between fresh and frozen for select nutrients in select fruits and veggies, overall they have very similar nutritional content.”

There are also these gems:

  • HFCS is not as bad as a lot of people think
  • People sensitive to wheat may not be reacting to the gluten
  • Foods are not always superior to supplements
  • Dietary supplements aren’t necessarily necessary
  • There you have it. Even though there’s a table of contents, it’s a quick, easy read. You should find the information fairly fascinating and hopefully, quite valuable for your marketing team.

Be digestible. And thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

Leave A Comment