Nutrition Marketing That Sings

What happens when food brands (or anyone) constantly sell? People not only resist, they never become truly loyal. But when you focus on delivering value instead, you can break through. Caution: food marketing rapping ahead!

Video Transcript:

Hey, it’s Eric! And, I know it’s another Monday and your LinkedIn is all filled up with people trying to sell you something; trying to tell you how to market your food brand for success, but at The Digestible Brand we do things a little bit differently. We believe that if we give away value, it will create long-term value for our brand and maybe we’ll do business down the road together. So, we’re more about information, maybe some education, some provocation, occasionally, but hopefully there’s never any frustration. It kind of sounds like I’m rapping, oh well.

Hey you never ever had a better time, all these marketing opinions being opined, designed, to enlighten your lightbulb mind, everybody’s got an angle and they’re all yelling “pick mine.” I got an angle too, nothing mathematical, I’m bringing something new, something radically different, nothing robotic or practical. To help you break through, I am fanatical. I will illuminate and elucidate, let’s be great, be something new, exciting on the same old bland plate.

Sorry, carried away. So, what’s the takeaway? It is, stop selling so much to your consumers. Give them something of value besides just a bunch of free froms. Help break yourself through and stop being a commodity. So, until next time, be digestible and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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