Nutrition Marketing with some Sweet Advice

Sell, sell, sell, sell, sell. That’s all consumers see from most food brands — but what if you took your foot off the gas a little? You’d show the consumer you have respect — and you’d show some confidence too. This Thirty Second Marketing Snack features Smart Sweets and some sweet advice from Bob Moore of Bob’s Red Mill.

Video Transcript:

Hey, it’s Eric with the 30 Second Marketing Snack: One Tip To Help Your Brand Grow.

Today, we’re featuring Smart Sweets! I heard a cool quote the other day from Bob Moore, founder of Bob’s Red Mill. He said, “I don’t sell products. I offer them.” I just thought, “That is such awesome advice for all of us to follow.” Instead of: Sell, sell, sell, sell, sell all the time, let’s slow down, show our consumers some love and care, and it’ll come back at us.

So, be digestible … Hey, little bear! And thanks, sweet!

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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