Nutrition Marketing That Goes One Better

We’re up to our necks in fancy packaged food with tricked up ingredients — that’s cool, but sometimes you can make a splash just by one-upping the ordinary. Superseedz does that for the lowly, miserable pumpkin seed. What could you do?


Hey, it’s Eric with The Digestible Brand and the new and improved Thirty Second Marketing Snack; one brand, and one thing they’re doing that makes them digestible. Today I’ve got SuperSeedz. They took pumpkin seeds, which are either gross when you do them yourself, or just boring, and they made them cool, with great flavors. They didn’t trick them up with some miracle ingredient, and that’s what I’m saying here, you don’t really have to. Sometimes it’s just good to take a simple thing and make it better. So that’s it, be digestible like SuperSeedz, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD
By | 2019-07-08T20:14:33+00:00 June 17th, 2019|Influencers, Marketing, Research, Trends, Video|0 Comments

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