Nutrition Marketing from The Soul of The Brand

You have a great story for consumers, you just have to dig for it sometimes. Look at what Made Coffee is doing. How can you create a tie between your brand and a unique reason for being?


Hey it’s Eric with the new and improved Thirty Second Marketing Snack. One brand and one thing that makes them digestible. Today I’m featuring Made Coffee. I mean it’s beautiful design, but what I love about these guys is the story. We’re from Florida so why the heck are we drinking scorching coffee? So let’s make it cold. I want to see them lean into that more, especially with the whole bean product. Show me how to drink it cold and really enjoy it. So be digestible like Made, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD
By | 2019-07-01T21:10:33+00:00 June 24th, 2019|Branding, Influencers, Marketing, Packaging|0 Comments

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