Nutrition Marketing That Stands for Better

People are confused about what to eat — and what food brands are doing to help. Applegate makes it really clear with their “Humanely Raised” positioning. What are you doing to show your consumers what you stand for — and what’s in it for them?

Transcript:

Hey, it’s Eric with the Thirty Second Marketing Snack, one brand and one thing that makes it digestible. Today I’m featuring Applegate, and the reason is right there, humanely raised. A lot of us meat eaters are starting to care a whole lot more about how animals live their lives. And with the rise of plant-based, and some of the guilt tripping that’s going along with it, I see a clear delineation coming between the guys that do it right, and the guys that do it wrong. So look, be digestible, like Applegate, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD
By | 2019-06-21T22:19:38+00:00 July 15th, 2019|Branding, Influencers, Marketing, Packaging|0 Comments

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