Nutrition Marketing That Wins Through Consistency

Your consumers will never hear your message so much they get bored. Just not possible. So be sure you get a core message and stick the heck to it. You’ll win through that consistency, just like Canyon Bakehouse.

Transcript:

Hey. It’s Eric with the Thirty Second Marketing Snack, one brand and one thing that makes them digestible. Today I’m featuring Canyon Bakehouse for one reason, consistent message. From day one, they’ve said we want you to love bread again. Yeah. They’re a gluten-free brand. I’m gluten-free, because my food sensitivity test pops gluten every single time. You should be talking about food sensitivity, because your consumers are getting smarter and you can lead. So be digestible, like Canyon Bakehouse and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD
By | 2019-07-09T20:04:34+00:00 July 22nd, 2019|Brand Positioning, Influencers, Marketing, Sampling, Social Media|0 Comments

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