Nutrition marketing that educates without the heavy hand

You can warn people against bad ingredients without scaring them or putting anyone else down. Like Quinn Snacks does. So want to be competitive without the grumpy tone? Apply what Quinn is doing to your brand.

Hey, it’s Eric with the Thirty Second Marketing Snack. A highly digestible brand, and a tip for making it even better, Quinn’s snacks. You know, a lot of snacks are made with GMO corn, and these guys are saying that’s not good in a really friendly way. I’d love to see them say hey, “don’t just cut things out of your diet because some blogger tells you to. Get a food sensitivity test and find out for real what your body really likes and what it doesn’t.” Okay, be digestible, like Quinn, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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