Nutrition marketing that just seems more real

The natural channel is loaded with a mith brands (and more every day), promising all kinds of benefits. But I bet consumers will always go with the one that seems the most real. Check out how Honey Mama’s does it. What can you learn?

Hey, it’s Eric with the Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even more so. Honey Mama’s. You got to get a hold of some of this stuff man. Go to Sprouts, go online, but get it and eat of it. Now the tip, as they grow, and they will, I argue they can be even more earthy and soulful with this package. And they should because with all the tricky stuff going on in food today, real is the deal. Okay. So be digestible like Honey Mamas and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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