Hey, it’s Eric. I’m out here in the vastness of Colorado and naturally my mind wanders on over to geofenced retailer support programs.
Not too long ago, a smaller brand could never think of running media unless they had a tremendous amount of distribution and ACV all around the country, or at least in a region. But now, the cool thing is our new tools, and if you can find somebody sophisticated enough to use them well, you can drop little digital neighborhoods even around individual retailers. That’s why I call it … I don’t call it a media program. I call it a a retailer support program, even though you’re using media. Because you’re telling the retailer, hey, we’re going to use these dollars to help drive people into your store looking for our brand, of course, but hey man, while they’re there, they’re probably going to pick up a few others. Retailers really dig that.
Think about that. I’ll be happy to answer any questions for you if you have any. Take a hike, be digestible, and thanks.