Nutrition Marketing That Doesn’t Assume

We food people and marketing people understand a lot more about our products than consumers do. So it’s easy for us to gloss right over something that could give people a new reason to buy. What cool little tidbit could you tell people that would increase sales?

Hey it’s Eric with The Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even better. Oloves. I love the name, the package, the flavor, the cheeky attitude. I’d love to hear them say, “Hey, everybody knows olive oil is the best fat around but this right here is olive oil’s mama, and it’s a whole lot more fun to eat.” So, be digestible like Oloves, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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