Nutrition Marketing That’s in the Conversation

Your product or an ingredient in your product can be demonized at any moment. And if you don’t take part in the conversation, the bloggers and media can destroy you or at least hurt your sales. Don’t let it happen — get in there and give ‘em your point of view. And win. I’m happy to help you, no expectations.

Hey, it’s Eric with The Thirty Second Marketing Snack, a highly digestible brand, and a tip for making it even more so. That’s it. Great name, great brand. It’s fruit. So, the tip is a lot of people are demonizing sugar, and they’re demonizing fruit right along with it. So they could say, “Hey. Instead of cutting out the fruit, supercharge the benefits it gives to your body just by adding fat and protein when you eat it.” That’s it. Be digestible, like that’s it. thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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