Nutrition Marketing That’s More Complete

Here’s another great example of what a good move it would be to give consumers information that goes beyond the product. People are hungry for information, believe it or not. How can your brand help them?

Hey, it’s Eric with The Thirty Second Marketing Snack, a highly Digestible Brand, and a tip for making it even better. IncrediPuffs. Look at this. This is great design, really amazing taste, but what I want to see them do is lean into the promise they make on the back. They promise to create craveable micro meals. A chip’s not a meal, dude. But if they said, add some turkey, add some chicken, add some steak, whatever, you’d have a perfectly balanced meal. And that would help people. So be digestible like IncrediPuffs, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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