Nutrition marketing that explains

What tiny little piece of confusion could you clear up for people? And how could that one little thing make a difference for your brand, leading to brand love? See how Lundberg does it.

Hey, it’s Eric with the 30 Second Marketing Snack. A highly digestible brand and one thing they’re doing, you might want to study. Lundberg Family Farms. There was a survey a while back, people were asked “What is non-GMO and what is organic?” And the majority had no idea, but Lundberg solves it all in one simple line. Organic is non-GMO and more. One point of clarification and one step higher toward brand love. So be digestible like Lundberg, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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