Nutrition marketing that’s unapologetic

When a brand puts a fist in the air on the behalf of the brand, meh. But when you put a fist in the air on behalf of the consumer — oh man, now you’ve got something. So try that and watch all the good that happens.

Hey, it’s Eric with the 30 Second Marketing Snack. Today, I’ve got Made In Nature. Man, if you go to their website, read their manifesto, you get all fired up. It’s like we’re unapologetically organic. You could talk like that too, just maybe try to flip it, you know, to a benefit for the consumer. Like, here’s to being unapologetically awesome. It’s just that simple. So be digestible, like Made In Nature, and thanks.

Eric Kiker: Speaker

Author of The Digestible Brand: The Secret Sauce for Marketing Nutrition to the Confused Consumer

Agency Principal/LRXD

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