Part of gaining loyalty for your food brand involves having a clear mission on behalf of your consumers — if part of that mission is helping people eat better, take a look at what SnackNation has done, and apply those lessons.
The mission of some food brands is laser-focused. Enter SnackNation, who states it very clearly: “We got started with this crazy idea of making healthy food more convenient than junk food, and we’ve been on an epic ride ever since.” Perfect, especially when so many offices feature the old, boring source of super-junky-junk food — vending machines. If you don’t already know, SnackNation curates healthier snack foods for a ton of brands they personally vet, boxes it all up and sends it to your office (or home). Simple. My office has been a subscriber for around a year and it’s great [...]