Consumers really want to know there’s a person behind the brand. How are you doing that? Can you do that? People don’t like corporations, so how can you not look like one?
Transcription: Hey. It's Eric with the new and improved 30 Second Marketing Snack. One brand and one thing that makes them digestible. Today I'm featuring Ithaca Craft Hummus. This brand tastes amazing. The new design, as you can see, is really beautiful. But what I love about it is right there. Chris owned. As long as they stick with that, people are always going to know no matter how big they get, there's a person behind this brand, not a corporation. That's what people want. Be digestible, like Ithaca. Thanks.