Big food brands do a lot of stuff right and a lot of stuff, wrong. How can you make both work for your smaller brand? I'll tell you, right here.
Video Transcript: Hey, it's Eric! Today we're going to do a feature that I call, “Big for small.” It's stuff that big brands do that you might want to take advantage of yourself. Or things that big brands do that you want to wipe out and one-up. So, I've got two examples for you today. The first is about cost containing. You know cost containing, right? You've heard about it. I hope you've never done it. It's when a brand cost contains the crap out of every ingredient until everything's nasty and it sucks. You should not [...]