Media Archives - The Digestible Brand

Nutrition marketing with more Rhythm

Every brand talks up the benefits of its product, but how about going beyond that one thing to a bigger idea? You’ll seem less like you’re selling and more like you’re helping. Here’s an example, featuring Rhythm Superfoods.

Hey, it's Eric with the Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even more so, Rhythm Superfoods. These guys are making it so easy for people to get more fruits, vegetables, and fiber into their diets. I'd love to hear them say, "Hey, our snacks are amazing, but try roasting kale, carrots and beets and see how incredible they can be too." Okay, be digestible, like Rhythm and thanks.

By Eric Kiker| 2019-08-05T17:41:21+00:00 August 12th, 2019|Brand Positioning, Branding, Digital, Influencers, Marketing, Media, Packaging, Public Relations, Sampling, Social Media, Tradeshow|0 Comments

Nutrition Marketing That Helps People Clean Things Up

80% of consumers say they’re confused about what to eat. Why not help them out and get yourself higher on the Kiker Scale of Meaningful Difference — from trial to preference to loyalty to BRAND LOVE. A great opportunity for Clean Cause, and you!

TRANSCRIPT: Hey, it's Eric with the Thirty Second Marketing Snack, a highly digestible brand, and a tip for making it even more so. Clean Cause, 50% of their profits go to drug and alcohol rehabilitation, amazing mission. I'd love to see them say, "Hey, we can help you clean up your diet, too, by showing you easy, delicious ways to add more fruit, vegetable, and fiber to your diet." That's it. Be digestible, like Clean Cause. Thanks.

By Eric Kiker| 2019-07-29T23:18:02+00:00 July 29th, 2019|Brand Positioning, Branding, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Sampling, Social Media, Tradeshow|0 Comments

Grass-Fed Nutrition Marketing

Plant-based “meats” are all the rage — but guess what — grass-fed beef, pastured chicken and other humanely-raised animals are good for us and the planet. If you’re one of these brands, you need to be talking about it, like Country Archer does.

Video Transcript: Hey, it's Eric with The Digestible Brand and the new and improved 30 Second Marketing Snack. One brand, one thing they're doing that makes them digestible. Today, we're featuring Country Archer Beef Jerky. You see that right there? 100% grass-fed beef. Better for you, better for the animals, better for the planet. While these new plant-based meats are trying to help solve this problem, guys like Country Archer, The New Primal, they are too. Listen, be digestible like these guys and thanks.

By Eric Kiker| 2019-05-29T23:57:45+00:00 June 3rd, 2019|Brand Positioning, Digital, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That Slows down to Move Faster

I know, you’re going a million miles an hour, trying to build your food brand; trying to beat competitors to the punch. But so are they — and they’re missing things. So in this edition of #thethirtysecondmarketingsnack, I want to spend half a minute talking about that. Slow down, move faster and win.

Video Transcript: Hey, it's Eric with the 30 Second Marketing Snack, one tip to help your brand grow. Today we're featuring UnReal. All right. Slow down to move faster. Think about all the things your competitors are moving too fast to ever do, like building the ultimate retailer support program, getting to know your consumers better like I've talked about, finding a deeper, emotional way to tell your story. Do all that. Slow down a little bit, man, and you will win. All right. Be digestible, and thanks.

By Eric Kiker| 2019-05-22T03:18:42+00:00 May 27th, 2019|Brand Positioning, Digital, General, Marketing, Media, Packaging, Sampling, Social Media, Tradeshow, Trends, Video|0 Comments

Nutrition Marketing with some Sweet Advice

Sell, sell, sell, sell, sell. That’s all consumers see from most food brands — but what if you took your foot off the gas a little? You’d show the consumer you have respect — and you’d show some confidence too. This Thirty Second Marketing Snack features Smart Sweets and some sweet advice from Bob Moore of Bob’s Red Mill.

Video Transcript: Hey, it's Eric with the 30 Second Marketing Snack: One Tip To Help Your Brand Grow. Today, we're featuring Smart Sweets! I heard a cool quote the other day from Bob Moore, founder of Bob's Red Mill. He said, "I don't sell products. I offer them." I just thought, "That is such awesome advice for all of us to follow." Instead of: Sell, sell, sell, sell, sell all the time, let's slow down, show our consumers some love and care, and it'll come back at us. So, be digestible ... Hey, little bear! And thanks, sweet! [...]

By Eric Kiker| 2019-05-14T23:06:11+00:00 May 13th, 2019|Brand Positioning, Digital, General, Marketing, Media, Packaging, Retail Support, Sampling, Social Media|0 Comments

Nutrition Marketing That Sings

What happens when food brands (or anyone) constantly sell? People not only resist, they never become truly loyal. But when you focus on delivering value instead, you can break through. Caution: food marketing rapping ahead!

Video Transcript: Hey, it’s Eric! And, I know it's another Monday and your LinkedIn is all filled up with people trying to sell you something; trying to tell you how to market your food brand for success, but at The Digestible Brand we do things a little bit differently. We believe that if we give away value, it will create long-term value for our brand and maybe we'll do business down the road together. So, we're more about information, maybe some education, some provocation, occasionally, but hopefully there's never any frustration. It kind of sounds like I'm rapping, [...]

By Eric Kiker| 2019-05-13T23:56:07+00:00 April 15th, 2019|Brand Positioning, Branding, Broadcast, Digital, Experiential, General, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Social Media, Tradeshow, Trends, Video|0 Comments

Nutrition Marketing That Saves Dinner

Dinner is one of the biggest problems people face — but it’s not just for dinner brands to solve. Any food brand could help consumers get past this harrowing part of the day, to gain loyalty and preference. What could you learn from the latest dinner-solver, Suvie?

Meet Suvie, described by the website as, the “Smart WiFi Kitchen Robot Refrigerator and Cooker.” It’s pretty cool. You just preload in the morning with the makings of an entire meal for up to four people, tell it when you want to eat and Suvie does the rest, refrigerating and then cooking everything at the exact right time to deliver a perfect “5-star” meal when you get home. What? Huh? It’s a freaking miracle, right? What’s it cost? Well, as of this writing, they’re running a Kickstarter campaign and Suvie’s dinner-saving tech can be yours for the cool, buy-ahead [...]

By Eric Kiker| 2019-03-04T20:29:42+00:00 April 8th, 2019|Brand Positioning, Branding, Broadcast, Digital, Experiential, Influencers, Marketing, Media, Public Relations, Sampling, Social Media, Video|0 Comments

Out Of The Box Nutrition Marketing

What happens when you give a SnackNation box to a fairly savvy shopper and ask her, “What’s good and bad about this stuff?” You get insights, ideas and maybe a few laughs. But I’m biased, ‘cause the shopper is my wife, Linda.

Video Transcript: Eric: Hi, it's Eric! So, at The Digestible Brand our belief is, if you can reduce food confusion among your consumers you can gain loyalty and keep from being just like the guy next to you on the shelf, a commodity. So, today we're going to talk to a typical consumer who happens to be my wife, Linda, and she's gonna pull some things out of my SnackNation box that I brought home from the office. This is video two and so she's gonna look at some things that we didn't look at last time. Eric: [...]

By Eric Kiker| 2019-05-13T23:54:29+00:00 April 1st, 2019|Brand Positioning, Branding, Experiential, General, Influencers, Marketing, Media, Packaging, Research, Sampling, Social Media, Video|0 Comments

Nutrition Marketing For Real Consumers

What are your consumers loving and what’s confusing the crap out of them? I gave a SnackNation box to a special guest star to see what rang the bell and what fell flat. What can you steal from our mini-research session to make your brand smarter?

Video Transcript: Eric: Hey. It's Eric. At The Digestible Brand, our mantra is: if you can reduce food confusion, you can increase loyalty and avoid becoming the dreaded commodity. Today, we're going to do a little test with an actual consumer, my wife, Linda, and a SnackNation box that I just brought home from the office, and we're just going to see what she thinks. This is completely unrehearsed, and she's just going to grab some random products and give you her impressions. Okay? All right. Linda, what are you going to look at first? Linda: All right. [...]

By Eric Kiker| 2019-05-13T23:53:39+00:00 March 25th, 2019|Brand Positioning, Branding, Experiential, General, Influencers, Marketing, Media, Research, Retail Support, Sampling, Social Media, Trends, Video|0 Comments

Nutrition Marketing That Mashes it Up

Conagra’s CEO Recently Complained of Disappointing Innovation, but After Buying Pinnacle Foods, the Brand Has a Million “Mash-Up” Opportunities. How Can Your Brand, Big or Small, Use This Crazy-Cool Concept to Create Something New Without Going Back to the Drawing Board Every. Single. Time?

Video Transcript: Hi, it's Eric. At The Digestible Brand, we believe if you can reduce food confusion, you can increase loyalty and stop being a commodity. Now, on LinkedIn the other day I shared an article about how Conagra, which has bought Pinnacle Foods for $10.9 billion was closing Pinnacle's Boulder offices. Now, that's really kind of bad. But, within the article the president and CEO of Conagra, Mr. Sean Connolly, not Connery, was quoted as saying he was disappointed in the innovation efforts of Conagra. Mr. Connolly, not Connery, I would respectfully say you've already got innovation [...]

By Eric Kiker| 2019-05-13T23:52:13+00:00 March 11th, 2019|Brand Positioning, Branding, Broadcast, Digital, Experiential, General, Influencers, Marketing, Media, Packaging, Research, Retail Support, Video|0 Comments