Your food brand has to decide between truth and spin, between helping people and only helping yourself — take a page out of The New Primal’s book if you’re deciding on the former rather than the latter.
There’s never been a better (or worse?) time for content. Anyone with a url or social media account, including me, can churn the stuff out. But ever since I met them at Expo West 2018, the guys at The New Primal have helped keep this wanna be wanting to help. They know I need to make a living, but they’ve engaged with my dumb little blog, never categorizing me as a guy trying to make a sale. What’s the point? It’s simple: their people-ness is the same as their brand — honest, helpful and just damned nice. Look at [...]