Teaming up with a well known lifestyle brand that endorses your food brand gives you an immediate leg up on the competition.
I credit CrossFit (the high intensity workout methodology for those living under rocks) with being the impetus for changing me from a dad bod, nutrition aimless, appropriately aging guy — in other words, I could have dropped dead at any minute. So when my sport aligns itself with a food brand, guess how I’ll feel about that brand — you got it, pretty damn hungry for that brand. And that’s what CrossFit has done. According to Food Dive author Patti Zarling, “Exercise giant CrossFit has teamed with meat company Strauss Food to market a selection of grass-fed beef and [...]