Video Archives - The Digestible Brand

Nutrition marketing that tethers

What happens when you create a connection between your brand and your would-be consumer? You get some trust and dare I say, some brand love. Is it as simple as a game of tetherball? Maybe.

Hey, it's Eric. Today's word is tether. It's a word we don't use very much. And for me, that word reminds me of tetherball. It's a game that we had in our backyard growing up where the goal is to bat this ball that's on a rope that's connected to a pole, back and forth until you can get it to wrap all the way around the pole and touch. And that means you win the game. And the metaphor is you and your competitor and that ball is the consumer. And man, you guys are batting that [...]

By Eric Kiker| 2019-10-24T16:27:38+00:00 October 14th, 2019|Brand Positioning, Branding, Broadcast, Digital, Influencers, Marketing, Packaging, Public Relations, Retail Support, Sampling, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That’s in the Conversation

Your product or an ingredient in your product can be demonized at any moment. And if you don’t take part in the conversation, the bloggers and media can destroy you or at least hurt your sales. Don’t let it happen — get in there and give ‘em your point of view. And win. I’m happy to help you, no expectations.

Hey, it's Eric with The Thirty Second Marketing Snack, a highly digestible brand, and a tip for making it even more so. That's it. Great name, great brand. It's fruit. So, the tip is a lot of people are demonizing sugar, and they're demonizing fruit right along with it. So they could say, "Hey. Instead of cutting out the fruit, supercharge the benefits it gives to your body just by adding fat and protein when you eat it." That's it. Be digestible, like that's it. thanks.

By Eric Kiker| 2019-10-03T15:17:44+00:00 September 23rd, 2019|Branding, Influencers, Marketing, Packaging, Retail Support, Sampling, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That Doesn’t Assume

We food people and marketing people understand a lot more about our products than consumers do. So it’s easy for us to gloss right over something that could give people a new reason to buy. What cool little tidbit could you tell people that would increase sales?

Hey it's Eric with The Thirty Second Marketing Snack, a highly digestible brand and a tip for making it even better. Oloves. I love the name, the package, the flavor, the cheeky attitude. I'd love to hear them say, "Hey, everybody knows olive oil is the best fat around but this right here is olive oil's mama, and it's a whole lot more fun to eat." So, be digestible like Oloves, and thanks.

By Eric Kiker| 2019-09-04T18:32:00+00:00 September 16th, 2019|Branding, Influencers, Marketing, Packaging, Public Relations, Sampling, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That Goes One Better

We’re up to our necks in fancy packaged food with tricked up ingredients — that’s cool, but sometimes you can make a splash just by one-upping the ordinary. Superseedz does that for the lowly, miserable pumpkin seed. What could you do?

Transcription: Hey, it's Eric with The Digestible Brand and the new and improved Thirty Second Marketing Snack; one brand, and one thing they're doing that makes them digestible. Today I've got SuperSeedz. They took pumpkin seeds, which are either gross when you do them yourself, or just boring, and they made them cool, with great flavors. They didn't trick them up with some miracle ingredient, and that's what I'm saying here, you don't really have to. Sometimes it's just good to take a simple thing and make it better. So that's it, be digestible like SuperSeedz, and thanks. [...]

By Eric Kiker| 2019-07-08T20:14:33+00:00 June 17th, 2019|Influencers, Marketing, Research, Trends, Video|0 Comments

Nutrition Marketing That’s Worth Its Fiber

Why are people gobbling and gulping down probiotics? Maybe it’s because they’re not pooping — and maybe they’re not pooping because they’re not getting enough fiber. It’s a simple thing, but super important. And Beanitos is giving us all a tasty way to get it. Enjoy.

Transcript: Hey, it's Eric with The Digestible Brand and the new and improved Thirty Second Marketing Snack. One brand, and one thing that makes them digestible. Today, I'm featuring Beanitos, and the reason is right here. Fiber. Fiber is something that not enough people get enough of, and so you should be talking about the importance of fiber even if you're not a high-fiber brand. It'll make people feel better about you, and it'll increase loyalty. All right, so. Be digestible like Beanitos. And thanks.

By Eric Kiker| 2019-06-13T17:47:51+00:00 June 10th, 2019|Brand Positioning, Influencers, Marketing, Trends, Video|0 Comments

Grass-Fed Nutrition Marketing

Plant-based “meats” are all the rage — but guess what — grass-fed beef, pastured chicken and other humanely-raised animals are good for us and the planet. If you’re one of these brands, you need to be talking about it, like Country Archer does.

Video Transcript: Hey, it's Eric with The Digestible Brand and the new and improved 30 Second Marketing Snack. One brand, one thing they're doing that makes them digestible. Today, we're featuring Country Archer Beef Jerky. You see that right there? 100% grass-fed beef. Better for you, better for the animals, better for the planet. While these new plant-based meats are trying to help solve this problem, guys like Country Archer, The New Primal, they are too. Listen, be digestible like these guys and thanks.

By Eric Kiker| 2019-11-08T21:01:58+00:00 June 3rd, 2019|Brand Positioning, Digital, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That Slows down to Move Faster

I know, you’re going a million miles an hour, trying to build your food brand; trying to beat competitors to the punch. But so are they — and they’re missing things. So in this edition of #thethirtysecondmarketingsnack, I want to spend half a minute talking about that. Slow down, move faster and win.

Video Transcript: Hey, it's Eric with the 30 Second Marketing Snack, one tip to help your brand grow. Today we're featuring UnReal. All right. Slow down to move faster. Think about all the things your competitors are moving too fast to ever do, like building the ultimate retailer support program, getting to know your consumers better like I've talked about, finding a deeper, emotional way to tell your story. Do all that. Slow down a little bit, man, and you will win. All right. Be digestible, and thanks.

By Eric Kiker| 2019-05-22T03:18:42+00:00 May 27th, 2019|Brand Positioning, Digital, General, Marketing, Media, Packaging, Sampling, Social Media, Tradeshow, Trends, Video|0 Comments

Nutrition Marketing to Skratch the Guilt-Free Snack

Lots of us talk about our products being a “guilt-free” snack. But come on, people have bigger problems than that. In this edition of #thethirtysecondmarketingsnack I’ll provide some inspiration for talking about those higher order emotional benefits you can provide. Do it. You’ll gain loyalty. Besides, you won’t be saying what everyone else is saying — differentiation!

Video Transcript: Hey, it's Eric with the 30 second marketing snack. One tip to help your brand grow. Today we're featuring skratch. Listen, your consumers have bigger problems than needing a guilt-free snack. They're overweight. They can't sleep. They don't move very well. Some of them can't even poop, okay? You need to figure out which of those higher order life problems your brand could best solve. Even if you have to go beyond the product, and you should, and talk about that all the time. It's way better. All right. Be digestible. Mm, and thanks. [...]

By Eric Kiker| 2019-05-21T22:40:57+00:00 May 20th, 2019|Branding, General, Marketing, Packaging, Retail Support, Sampling, Social Media, Tradeshow, Video|0 Comments

Nutrition Marketing That Sings

What happens when food brands (or anyone) constantly sell? People not only resist, they never become truly loyal. But when you focus on delivering value instead, you can break through. Caution: food marketing rapping ahead!

Video Transcript: Hey, it’s Eric! And, I know it's another Monday and your LinkedIn is all filled up with people trying to sell you something; trying to tell you how to market your food brand for success, but at The Digestible Brand we do things a little bit differently. We believe that if we give away value, it will create long-term value for our brand and maybe we'll do business down the road together. So, we're more about information, maybe some education, some provocation, occasionally, but hopefully there's never any frustration. It kind of sounds like I'm rapping, [...]

By Eric Kiker| 2019-05-13T23:56:07+00:00 April 15th, 2019|Brand Positioning, Branding, Broadcast, Digital, Experiential, General, Influencers, Marketing, Media, Packaging, Public Relations, Retail Support, Social Media, Tradeshow, Trends, Video|0 Comments

Nutrition Marketing That Saves Dinner

Dinner is one of the biggest problems people face — but it’s not just for dinner brands to solve. Any food brand could help consumers get past this harrowing part of the day, to gain loyalty and preference. What could you learn from the latest dinner-solver, Suvie?

Meet Suvie, described by the website as, the “Smart WiFi Kitchen Robot Refrigerator and Cooker.” It’s pretty cool. You just preload in the morning with the makings of an entire meal for up to four people, tell it when you want to eat and Suvie does the rest, refrigerating and then cooking everything at the exact right time to deliver a perfect “5-star” meal when you get home. What? Huh? It’s a freaking miracle, right? What’s it cost? Well, as of this writing, they’re running a Kickstarter campaign and Suvie’s dinner-saving tech can be yours for the cool, buy-ahead [...]

By Eric Kiker| 2019-03-04T20:29:42+00:00 April 8th, 2019|Brand Positioning, Branding, Broadcast, Digital, Experiential, Influencers, Marketing, Media, Public Relations, Sampling, Social Media, Video|0 Comments