What happens when you create a connection between your brand and your would-be consumer? You get some trust and dare I say, some brand love. Is it as simple as a game of tetherball? Maybe.
Hey, it's Eric. Today's word is tether. It's a word we don't use very much. And for me, that word reminds me of tetherball. It's a game that we had in our backyard growing up where the goal is to bat this ball that's on a rope that's connected to a pole, back and forth until you can get it to wrap all the way around the pole and touch. And that means you win the game. And the metaphor is you and your competitor and that ball is the consumer. And man, you guys are batting that [...]