What the rise, fall, and rise again of Wilde Brands says about innovation and perseverance.
With an all-star team of food industry veterans, a seemingly innovative product idea, and millions in funding — Wilde Brands was too big to fail. At the core of this Boulder-based brand was the idea to create a meat-based bar, less like jerky, and more like a traditional nutrition bar. In 2015, the prettily packaged Wilde Bars hit the shelves of Whole Foods. The brand took inspiration (and their name) from Oscar Wilde who once said, "Be yourself; everyone else is already taken." It turns out that the eponymous writer’s words would foreshadow what was to come for the bright-eyed [...]